This year’s Election Manifestos at a glance #ge2017


Back in 2015 (which feels like no time at all) I created some word clouds of the party manifestos. I’ve done the same again. At the time of writing the Green Party had not yet launched their manifesto – I will update this post when they do. I will not share the UKIP one this time around – their time is done as far as I’m concerned!

I was very struck by the lack of the word ‘Brexit’ in all 3 manifestos given that one of the main reasons Theresa May gave for calling the election was her negotiating position over Brexit. You can see the EU is mentioned but perhaps not as much as you would expect. This is a very crude way of looking at the manifestos but is quite an interesting exercise – I spotted some words in the Conservative manifesto that you might expect to see more in a Labour one and vice versa! It’s also quite telling that only the LibDems used the word ‘spending’.

In my 2015 article I shared some useful tools for choosing who to vote for, this time I will share another that seems particularly useful in the light of our new ‘post-truth’ world! – this site fact-checks everything – you can find each of the parties’ manifestos fully fact-checked here. Hopefully this will help you navigate through the claims and counterclaims.

Whatever you do this June, make sure you do use your vote!



So here are the manifestos represented as word clouds – the larger words are the most commonly used words.


Labour Manifesto 2017

ConservativesConservative Manifesto 2017

Liberal Democrats

Libdem manifesto 2017



My bit of research for the General Election – manifesto word clouds #GE2015


This General Election is definitely the most interesting I have experienced as an adult since the first election I voted in when I was a student in 1997 when Labour won their landslide victory.

There are a number of tools out there to help you to decide who to vote for. Here are some I’ve found helpful:

Vote for Policies

Position Dial

Who should you vote for?

And, if you really don’t want David Cameron as your Prime Minister on 8th May, you can try this vote swap site to vote tactically.

Whatever you do, do use your vote (even if it is to spoil the ballot paper), 9m suffragettes marched for the right to vote a hundred years ago, countless people around the world are still fighting for the same right. This year’s election outcome is going to be really interesting – go on, use your vote, see what happens!

All the main party manifestos are out now so I decided to use brilliant free tool to create a word cloud for each manifesto. The larger the word the more times it is used. I have to say, I was surprised by the lack of the word immigration in the UKIP one. The Liberal Democrat one seems to be the most streamlined. Unsurprisingly, the Conservative one has the word ‘continue’ in it rather a lot – wanting us to vote for them to continue what they started. I quite enjoyed the fact that it was the Tories and not Labour that had the word ‘new’ a lot! The Green party manifesto is focused a lot on ‘everyone’ and ‘people’. The UKIP manifesto is full of negative words like ‘ridiculed’, ‘scrapped’ and ‘cowardice’. The Labour party manifesto includes the words ‘better’ and ‘communities’ and the word ‘economy’ is used almost as much as ‘working’. It’s a rather crude measure but still interesting to see which words each party is most preoccupied with:

Conservative Party Manifesto 2015

Word cloud of the Conservative Party Manifesto 2015

Green party manifesto 2015

Word cloud of the Green Party manifesto 2015

Labour Manifesto 2015

Word cloud of the Labour Party manifesto 2015

Libdem Manifesto 2015

Word cloud of the Liberal Democrat manifesto 2015

UKIP Manifesto 2015

Word cloud of the UKIP manifesto 2015



You have a couple more days to register to vote here.